Here are guides to set up DKIM and SPF authentication records with SendPulse. You need to set up DKIM and SPF records so that email service providers give your emails more credit. We’ve collected five actionable tips that will help you warm-up your IP address as quickly as possible. Closely monitor your email metrics as you go.Now that you’ve learned how to warm-up your IP, let’s finish this guide with some best practices. Only send emails to these subscribers after six weeks pass. Avoid sending emails to subscribers who have been idle during the past three months.During weeks 3-4 involve subscribers who have opened or clicked your messages in the past two months.During weeks 1-2 send to your most active subscribers who have opened or clicked your emails in the past month.You also need to carefully choose the recipients for each stage of warming up your IP: Use this pattern even if your email list is smaller than the example. You need to increase your email sending volume daily, like the following: Let’s take a look at a two-week IP warming schedule for a large email list of five million email addresses as an example. ![]() Let’s find out what you should do to warm-up your IP address. To speed things up, start your IP warming process by sending your emails to subscribers that have opted-in recently or engaged with a few of your recent messages. On the contrary, it’s a bad practice to send emails infrequently, less than once a week because it will take more time to build a positive sender reputation. ![]() It’s best to send emails to users that are most likely to engage with your emails. Additionally, recovering from one of these issues can take months. This approach can damage your sender reputation and result in severe deliverability issues, like hard bounces. Things may get worse if you try to send emails en masse right away. It depends on the volume of emails you plan to send and your subscriber engagement level. IP warming may take up to 4-8 weeks before you earn a good reputation from ESPs. With a good reputation, your messages have more chances to be delivered to recipients’ inboxes. With a bad reputation, your emails may land in the spam folder or, even worse, your IP may get blacklisted. The essential goal of IP warming is to improve your sender reputation. Before your IP meets their criteria, they will be suspicious of emails from a new IP address. ESPs analyze your behavior as a sender and your subscribers’ engagement. ![]() ESPs need to see a record of your IP consistently sending quality emails. Without warming up your IP, your emails are more likely to bounce or land in the spam folder. IP warming is necessary for a good delivery of email campaigns sent from a new IP address.
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